Essentials of Dental Marketing and Case Acceptance for the
New Dental Economy

One Day Only!

Thursday October 7, 2010 - Dallas, Texas

Dr. James McAnally, CEO of Big Case Marketing has designed a one-day marketing and case acceptance program to help dentists continue to thrive even in today’s more competitive economic reality. 

The great recession has fundamentally changed the landscape for dentists. It’s become more difficult than ever to find that patient who needs, wants, and can/will pay for the high-tech elective procedures available to him. As evidence of this climate change, purely cosmetic driven procedures are down 30-50% from 2007 highs. Like it or not, this is part of a long-term shift in fundamental consumer behaviors that will affect every single practice in the coming years.

As a dental business owner, you must choose to either play by the new rules imposed on you or fall behind your more aggressive competitors. Those dentists with the highest levels of clinical training and ambition have the most to lose and the most to gain depending on how they play the game.

Attend this meeting to find out what is working right now in the most successful practices that are successfully offering fee-for-service big-case dentistry. Listen and ask questions as James reviews the key strategies in marketing and case acceptance necessary for ongoing success. 

This one day program also gives doctors considering membership in more advanced Big Case Programs an easy, low-cost, and no-commitment introduction to basic Big Case Marketing principles.

As a special bonus, course participants are eligible to submit 2 marketing pieces for critique by Dr. McAnally.  His advice alone could be worth many thousands of dollars in improved performance.

Attend James’s one-day program and get up-to-speed on what’s working NOW!

This program will sell out quickly so register NOW.

Program fee $2,597 first doctor, $1,997 second doctor in the same practice, $997/additional non-doctor attendee. Includes continental breakfast and lunch.    

Click the links below to register on-line or call 206-905-1874.

Click here to register the first doctor in the practice

Click here to register another doctor in the same practice

Click here to register a non-doctor team member